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Bingbing Li expected to be the most profitable of Chinese actresses this year

Bingbing Li to become most profitable female performer of 2008

According to an artile on ent.sina.com.cn dated June 17th, 2008, Bingbing Li is slated to being the female celebrity to make the most amount of money this year.

Our Translation:

The day before yesterday at the Shanghai Film Festival, “Huayi” Commander Peng Wang Lei hinted in a speech during a fun forum, Wang Lei, about actresses Bing-Bing Li Zhou Xun, and Fan Bingbing. Of those mentioned it has been hinted that Bingbing Li in particular due to her rising status as an entertainer has changed the political arena and that she is positioned to make the most amount of money this year.

During the “Asian Arts society for people with the Asian film industry” forum, Wang Lei spoke to artists and companies on the topic of profitability and said of the more than 60 artists who work for the company, the minimum commission is 15 commission percent, and the maximum is 70 percent. The precent of commission is based upon when the artist joined the company, the length of time they have been with the company, and after terms are reached between the company and the artist. As a result Wang Zhonglei was very very proud to say that now one of the most profitable performers is the artist Bingbing Li, “After more than ten years of effort Bingbing Li has tranformed from an ordinary star into one that dazzles, and that between the years of 2007 to 2008 ‘Huayi’ she is the most profitable of the female stars. ”

Wang Lei admits during his praise that Bingbing Li was initially not very good, but through hard work and painstaking effort, she is now on the front line as one of the mainland’s leading actresses.

“Absorption of the Queen” ads this year may exceed 15

Wang Lei has made it known that Bingbing Li and Zhou Xun will make money, the implication being that as a sister, Bingbing Li will rise to the status of a queen due to her bankability. When a sister like Bingbing Li is able to make companies money in addition to her acting, then the star value increases due to her profitability for all.

Star power is directly related to a star’s popularity. Thus in 2007 Bingbing Li with her song “Cloud Water Song”, her work quickly became part of the brand’s focus. Whether she is involved in business activities or in fashion occasions her involvement naturally attracts the attention of many advertisers.

According to statistics Bingbing Li did at least 15 ads last year. This year she signed onto eight more advertisement endorsement deals including her deal as a spokeswoman for Mercedes-Benz, her deals with Xuelian cashmere Tian Jia and her role as spokeswoman for TCL mobile phones. Informed sources have disclosed that in recent statistics when Bingbing Li speaks for the brand, some manufacturers are awarded with an 8-digit profit, and she still has three ads are in talks. “Forbes” has made an earlier rough estimate on last year’s star revenues, placing Zhang Ziyi, Bing-Bing Li, Zhou Xun as the top three profitable stars. Last year Bingbing Li earned 80 million yuan — a real “aspiration of the Queen.”

10 years, the film guarantees to 3 million yuan

Many years ago Bingbing Li became known due to her involvement in a controversial “advertisement.” She also received the Best Actress Award in recent years at the 13th Singapore International Film Festival and has received attention for her work in “A World without Thieves.” More recently she has had success with song, “Cloud Water Song” and the just released “Butterfly fly.” She has also had success with this year’s “King of Kung Fu” (a.k.a. The Forbidden Kingdom), and it has become apparent that her popularity in the film and influence can not be underemphasized. In ten years Bingbing Li has come a long way and has a kind of success which has catapulted her to the top as one of the A-list stars in China — a fact which the large revenues from her work can attest and about which many in the film industry can give affirm.

A first album and diversification

In addition to advertising, film and television, Bingbing Li also intends to enter the music scene. Last year she was well received for her efforts singing the “butterfly fly,” and “distant love” theme songs in two films and she is now preparing her first solo album with MV.

Original Text:

“华谊”老总王中磊前日在上海电影节上主讲了一场妙趣横生的论坛,王中磊在演讲时暗示李冰冰(华谊老总评内地女星商业价值李冰冰最高(图) 听歌 blog)、周迅(听歌)、范冰冰(华谊老总评内地女星商业价值李冰冰最高(图) 听歌 blog)等几位内地最走红的女星的江湖地位已经发生变化,目前最会赚钱的是李冰冰!

李冰冰十年一剑成 “一姐”

前日,在这次名为《亚洲艺术人机制与亚洲电影产业》的论坛上,王中磊谈到艺人与公司的佣金话题时说,在他们公司的60多个艺人中,佣金提成最低是15%,最高是70%。这是根据艺人加入公司的背景、时间的长短,经过双方协商达成的。随后,王中磊又很自豪地表示,现在他们公司最赚钱的艺人是李冰冰,“李冰冰从一个普通的的明星,经过十几年的努力,已经跃身为耀眼的明星,她是2007年到2008年‘华谊’乃至内地女明星中最赚钱的一个。”

王中磊在赞扬李冰冰的同时也坦承她之前不是很被看好,但是经过努力和公司苦心经营,李冰冰现在绝对已经成为内地一线女星中的佼佼者。

周迅主打慈善减少曝光面临退居二线

从李少红(华谊老总评内地女星商业价值李冰冰最高(图) blog)手下跳槽到华谊的周迅,这几年的影视作品无论质量还是数量都不能与过去相提并论,面临退居二线的问题。王中磊前日对此解释说:“周迅是属于‘老戏骨’那类明星,人人都知道她会演戏。近年来她减少了市场曝光率,是因为公司把她往环保、慈善方面打造,她成了联合国开发计划署的首位中国亲善大使。”

当记者问李冰冰和周迅谁是华谊一姐时,王中磊表示,李冰冰现在机会很多,赚钱也多,周迅则是在筹备中,暂时还没当上一姐。

范冰冰赵薇(听歌)公众形象倒数但也赚钱

华谊从2000年起涉足艺人管理,开始的四五年属“保姆型”,即为艺人提供生活上的服务为多,而这几年已逐渐开始包装艺人。艺人与经纪公司虽然要签合同,但合同对艺人的束缚力还是有限的。早前,该公司“一姐”范冰冰跳槽,就曾闹得街知巷闻。

提到范冰冰,王中磊说这几年他发现了一个现象,就是在公众形象排行榜上前10位和后10位的艺人最赚钱。比如范冰冰、赵薇就是排在后10位的,但她们很会赚钱。在他眼里,有个性的艺人就是纯粹的艺人,这样的艺人就有“吸金”能力。

“吸金女王”今年广告可能突破15个

王中磊公开夸赞李冰冰比周迅会赚钱,言外之意就是李冰冰已经坐上华谊一姐的宝座。当一姐,除了需要演技之外,更要能为公司赚钱,而明星的身价主要体现在代言费和片酬上。

明星代言的多寡一般与其人气直接相关。李冰冰2007年凭《云水谣》成为华表奖影后后,便迅速成为了各品牌宠爱的对象,无论是企业活动还是各种时尚场合总少不了她的身影,人气暴涨与极高的曝光率自然吸引了众多广告商的目光。

据统计,李冰冰去年至少接拍了15个广告。今年,她更是一下子接下了8个广告,包括代言奔驰、雪莲羊绒和传闻以天价代言的TCL手机。有知情人士透露,在李冰冰最近代言的品牌中,有厂商给出了高达8位数的酬劳,而她目前还有3个广告正在商谈中。《福布斯》早前曾粗算出去年众多红星的收入,章子怡(华谊老总评内地女星商业价值李冰冰最高(图))、李冰冰、周迅排在前三名。去年,李冰冰一人便为华谊兄弟经纪公司赚了8000万元,成为名副其实的“吸金女王”。

十年,电影片酬升至300万元

李冰冰因多年前一部曾经引起争议的《广告人》被人所熟知,接下来,从获得第13届新加坡国际电影节最佳女主角奖的《过年回家》,到好评如潮的《天下无贼()》再到创造佳绩的《云水谣》以及刚上映的《蝴蝶飞》、《功夫之王》,李冰冰在影坛的人气和影响力不容小觑。十年时间,李冰冰一路走来,已经冲上了国内一线女星的位置,300万元的片酬和众多的片约便是有力证明。

首发唱片,全面进军

除了广告和影视,李冰冰也打算进军乐坛,争取演艺事业全面开花。去年加入海蝶唱片之后,她演唱的《蝴蝶飞》、《遥远爱》两首电影主题歌都收到了不错的反响,而她目前已经在为首张个人专辑拍摄MV。


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